Airlines next generation: An exclusive evening with French bee's executives

January 28, 2019





Are low-cost airlines changing the face of air travel? Join us for an exclusive evening organized for the special visit of French bee’s President Marc Rochet and Sophie Hocquez, Commercial Director. Learn more about their careers, their vision of the future of the airline industry (for professionals and consumers) and the opportunities that will arise in the upcoming years.

The panel discussion will be moderated by San Francisco International Airport’s Director of International Marketing and Aviation Development Melissa Andretta.

French bee is the first French low-cost long-haul airline to offer a North American route from San Francisco International Airport (SFO) to Fa'a'ā International Airport (PPT) in Papeete (on the island of Tahiti in French Polynesia), and from SFO to Paris-Orly (ORY) in France.

A Dubreuil Group subsidiary, the airline offers accessible fares with a tailor-made, "à la carte" travel experience focusing on comfort, tech amenities, and a strong appeal to the European, American, and Polynesian traveler. The discussions will be followed by a networking cocktail session.

Thank you to INSEEC San Francisco for hosting this event.   




Marc Rochet is President of French bee, the first French long-haul low-cost airline. Graduate of the Ecole Nationale Supérieure de Mécanique et d'Aéronautique de Poitiers, Marc Rochet also holds a diploma from the Institut d'Administration des Entreprises de Toulouse. He began his career as an engineer in the Air Inter equipment Division (1976). In 1979, he became Technical Director of Air Guadeloupe before becoming Director of Europe Aéro Service in 1982. Back at Air Inter, he held the position of Director of the Orly-Ouest stopover, then became General Manager of Aéromaritime in 1988, a subsidiary of UTA.
As CEO, Marc Rochet merged Air Outre-Mer and Minerve in 1991 under the AOM brand. From 1996 to 2001, he was CEO of the airlines TAT, Air Liberté, AOM and Air Littoral. He was then appointed Managing Director of from 2001 to 2003.
In 2006, Marc Rochet founded and managed L'Avion, which was acquired in 2008 by OpenSkies, a subsidiary of British Airways. A member of the Board of Directors since 2001, Marc Rochet was Chairman of the Management Board of Air Caraïbes from 2009 to 2018, and then moved on to lead French bee as President.


Sophie Hocquez joined French bee in August 2016 as Commercial Director. She began her career in 2000 at and then joined CYO in 2002 where she held the position of Client Director. In 2004, Sophie joined the International division of La Redoute as Head of International Web Coordination and then joined the international brand Pimkie in 2007 as Head of Online Strategy.
In 2010, Sophie Hocquez decided to take advantage of her complementary experiences by creating her own e-commerce consulting agency, KSH Consulting, dedicated to the development of business units and the search for e-commerce profitability. In 2012, Sophie Hocquez moved on and became the B2C Europe Sales Director for, an online and international subsidiary of Société nationale des chemins de fer français (SNCF), which is France's national state-owned railway company.
Sophie Hocquez graduated with a degree in History from the University of Lille, then in Communication and Marketing at the Infocom de Roubaix. 



Melissa Andretta, she 
is the Director of International Marketing and Aviation Development (IMAD) at SFO. She has led the IMAD team since summer 2015 and played an integral role in securing Frechbee service at SFO. Prior to her time in San Francisco, she worked for Icelandair for 13 years where she lead the marketing communications team (North America 2003 -2008, UK 2008- 2012, North America 2013 – 2015). She holds a M.A. in Global Marketing Communications from Emerson College and a B.S. in Business Administration from Georgetown University. In her free time, she enjoys skiing, mountain biking and traveling around the world. Tahiti is high on her list of destinations for 2019!



Who? Up to 70 participants, FACCSF members & non members. 
When? Monday, January 28th, 6:30 PM - 8:30 PM
Where? INSEEC San Francisco, 180 Sansome St #800, San Francisco, CA 94104
What? Panel session & networking cocktail!
Price? (small bites & beverage included)

Members*: $20 
Non-members: $45
At the door tickets if any available. Price to be determined.  



*Tickets are non-refundable or transferable. Proof of membership will be asked for FACCSF members tickets. 

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