Interview with Guillaume de La Tour, CEO and Founder of BlueFox

People's Choice Award - 2016 FABA Startup of the year category

BlueFox offers simple and smart traffic counting in physical places. It also provides brands and retailers a disruptive approach to customer engagement on smartphone, with no app or beacons.

Can you describe your FABA experience in three words? 

“Team building", "Exciting" and "Rewarding"

What advice can you give to future FABA startup nominees?

I would encourage them to fully compete to win! It takes time and effort to do so, but it is worth doing it wether you win or not. There is a lot to learn while applying, demoing and pitching. Always an enriching experience.

Can you share any exciting news for ‘BlueFox' since last year's FABA?

We recently won the Silicon Valley 2017 Award from the Sunnyvale Chamber of Commerce. We are also now closing our Series A financing round which is exciting, as well. But the most "exciting" news is big brands and customers are trusting our solutions, and since the FABA Awards our order book has been growing month by month. Seeing customers continue to trust and invest in us is exciting!

Looking ahead, what are some new challenges and goals for the coming months?

To see Blue Fox everywhere! That means to serve all our customers around the world as well and as fast as we can. This comes with numerous challenges in various fields including: Hardware Supply, Software, Localization, Logistics, Resellers network, Support etc..

Thanks to Guillaume for his time and support.


Get your tickets for the FABA Startup Showcase & Pitching Contest here

Get your tickets and tables for the 2017 French-American Business Awards ceremony here


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